Eurobike Media Days 2017

From June 27th to the 29th 2017, South Tyrol’s backdrop for cycling on Kronplatz offered ideal conditions for testing the latest bicycle innovations at the Eurobike Media Days.

In the third edition of the format, 24 sport-oriented manufacturers met 217 select media representatives from 18 nations. Representatives from all over Europe as well as from countries ranging from the USA to Israel made the trip to preview some of the latest brands and products.

“Our concept of offering the bicycle industry an additional platform before the actual exhibition date to be able to introduce innovations and trends to a select group of media representatives is gaining in importance,” said Messe Friedrichshafen CEO Klaus Wellmann.

Eurobike Director Stefan Reisinger added:"We had a strong field of participants on the brand and media side and we are looking forward to excellent customer resonance. The outstanding support provided by our South Tyrolean partners contributed decisively to the fact that racing bikes and MTBs, both with and without electric drive, were successfully tested and discussed in a relaxed atmosphere.”

Organisers have confirmed that the event will return for 2018, with a change of date expected. For more information on Eurobike, visit:

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