Retailer reaches out to customers and aims to shed its ‘corporate image’

Evans Cycles launches new blog

Bicycle retail chain Evans Cycles has launched a brand new blog to boost its connection to cycle customers.

The fresh-faced blog, found here, includes info about new product, rides and events in the UK, as well as pieces about what the retailer’s staff and store’s activities.

The blog promises to involve customers with the products the retailer sells, helping them to make an informed choice.

The firm is also hoping to shed what it calls its ‘corporate’ perception through the blog.

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