BikeBiz Bicycle and cycling retail news
Tesco has joined forces with Evans Cycles to offer Clubcard rewards to customers.
Those with Tesco Clubcards will now be able to save their points to spend in Evans – Clubcard holders will receive double their reward points to spend in Evans Cycles’ bricks and mortar stores or online.
The announcement has been timed to take advantage of the start of the peak cycling season
“This is the first time Tesco have offered cycle products to Clubcard customers and we think it’s a great example of cycling’s continued growth and popularity," said Mark Brown, head of B2B Services at Evans Cycles. "We are very excited about the opportunity to engage with such a big audience and reward them with access to our fantastic range of products.”
Separately from this new partnership with Evans, Tesco has dabbled in the bicycle market with a number of ‘bike shops within stores‘ and this year plugging into the electric bike market.
