Brightside's USB-chargeable side lights will be featuring at the London Bike Show later this week.
The light was developed to increase cyclist visibility from the side, with amber light shining both sides of the bike via the 73mm double ended light. It clips to the side of the frame or handlebar stem to prevent 'vanishing' when a bike's front and rear lights are not pointed at motorists, including at junctions.
The lights retail at £29.99 and were dreamt up by Aidan Gribbin as an alternative to in-your-face side lighting that attaches to spokes.
Dealers are being sought to take on the light and you'll be able to see the lights in action on stand LB951 at the London Bike Show.