BikeBiz Bicycle and cycling retail news
Having supported the event by releasing a limited edition timepiece to celebrate the races in 2017, The Camden Watch Company has this year opted to become the official sponsor of the World Cycling Revival Festival.
After becoming sponsors of all new, all female, grassroots racing team SCARPA, the independent brand has revealed its sponsorship of the London-based vintage cycling festival, which will take place from June 14 to the 16 2018.
At last year’s festival, the brand launched its very first cycling-focused watch, designed in collaboration with cyclist Kitty Pemberton-Platt – The Camden x KPP cycling edition.
The cycle-specific model is returning for 2018, and is available to pre-order now.
