CORE BIKE 2011: Extra takes on Accelerade

Deal revealed at Whittlebury Hall-set event
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Extra is to exclusively bring the Accelerade brand to UK cycle retailers.

The new distribution deal was revealed today at Core Bike 2011, which runs until Tuesday February 1st.

One of the key products from the Accelerade line-up is the Forze bar. Containing a mix of calcium and protein, the combo tell the brain that it doesn't want to eat, making it ideal for athletes keen to avoid repeatedly snacking to hit their target weight. The bars cost £1.39 each and come in two flavours; chocolate peanut and cranberry and nut.

Accelerade was formerly distributed by Saddleback.

For details on the full Accelerade range head to Extra's stand at Core.

Read more on Core Bike 2011 here.

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