CORE BIKE 2011 GUIDE: Extra and Chicken Cyclekit

Core exhibitors tell dealers why they should visit their stands at Whittlebury Hall...
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Extra
“With over 30 great brands, the Extra UK stand will be a hub of activity. Every brand has new products and Core is the perfect opportunity to touch, feel and range plan for the season.


Topeak has great new pumps and bags and Easton has been busy adding products to the Haven range, including the much- talked-about carbon MTB wheels. Cane Creek has revamped its entire headset line with a new look and the famous Angleset.

Fi’zi:k is launching new saddles and its shoe line, Pure Style, from Italy. The Brooks saddles and accessories range now features the new commuting bags, while Selle Royal will be talking saddles with a re-released range of retro classics. We have extended ranges from lightweight clothing master Montane, as well as rugged MTB gear from Alpinestars. Intense frames from the USA will be on display including the new M9 and Tracer models. Burley’s Taylor Reynolds will once again be in attendance to update everyone on the trailer range. Trelock will be on hand to explain why we should all be using their locks to keep the thieves at bay and the guys from Ergon will show off their new grips, bags and, new for 2011, pedals. Mule’s new Energy Gel will be there too. Extra hopes to see you at Core for all these and many more.”

Chicken Cyclekit
“Why visit Chicken? Largely because the firm is taking its sales staff to discuss how the firm can help in 2011. Suppliers from KMC, Sapim, Nalini, Cinelli are all there too keeen to emphasise the quality of EU production. The firm has blanket discounts on best-selling brands and there’s even chance for a bit of exercise too – just bring your shoes for a Black Jet experience.

The distributor has dealer incentives, including a BE11 Campagnolo promotion, also discounts for Pro and Display dealers and full groupsets. There’s also stockist prices and dating for Cinelli and Time bikes, Time Test centres with i-clic pedal demo units with discounts and Selle Italia Test saddle programme with blanket discounts. Other offers range from an EBC stock order discount and stock cleanse, to a pre-order discount on any Nalini clothing.

There’s a wealth of product on show from Dedacciai bars and stems from the 2011 line-up, to the new range of DedaStada bikes and frames. Chicken also has the latest from Time, Tifosi, Cinelli, Victory Supreme, Anubi and Infinito, KMC, Pletscher, MTB Sapim spokes and new SLR saddles. SKS will be represented too, including the iF Design Award winning Diago high-performance pump.”




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