Dealer and press registration for Core Bike Show 2014 is now live here.
Those who fail to sign up in advance run the risk of not only missing out on lunch but also potentially wasting valuable bike product gawking time stuck in a queue.
Now a mere 71 days away, the show is celebrating its 10th anniversary with more exhibition space and an additional half day of opening.
The event takes place at Whittlebury Hall from January 26th to 29th, with the additional half day on Wednesday January 29th.
There's more detail at www.corebike.co.uk.