CoreBike: Windwave, Mojo, Silverfish, i-Ride and 2Pure - BikeBiz

CoreBike: Windwave, Mojo, Silverfish, i-Ride and 2Pure

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There’ll be new products and brands galore for cycle retailers heading to the annual Core Bike show, gracing Whittlebury hall from January 27th to 29th. With not long until the distributors descend on the venue to set up, Mark Sutton rounds up some product highlights set to feature…

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Windwave

To celebrate its 25th anniversary year, Windwave has signed exclusive distribution with three new quality brands and they will be making their Core debut in January. Dainese, Morgan Blue and Nilox will be joining BBB, Colnago, FSA, Gravity, Ice Toolz, Marzocchi, Nokon and Vision in ‘The Lounge’.
The new 2013 Dainese product line features jerseys, shorts, gloves and a range of protection all designed for the best possible ergonomic fit and rider protection. Included in the range are the top-of-the range Oak Pro Alloy knee and elbow guards featuring the innovative Boa tensioning system and the F1 derived Pro-Shape and Crash-Absorb technology.
Morgan Blue products are made in-house and used by 20 professional teams on the pro circuit. For the bike, Morgan Blue produces lubricants, greases, cleaning and maintenance products and for all applications and seasons. For the rider, the label produces a range of seasonal warm up oils, washes and massage creams using natural ingredients that have been tried and tested by many riders on the Pro Tour.
Finally, Nilox will debut its full 1080p HD Action camera that is featured packed at £199.95 and comes complete with an LCD screen, two waterproof cases (up to 60m), basic accessories and a 8gb micro SD card.

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Mojo

Core Bike gives Mojo its first opportunity to meet with the dealers that flock to Core annually and discuss the finer points of Fox Suspension.
Mojo’s dealers will all be familiar with the 2013 range of Fox Suspension, but we’ll be there to answer all your suspension questions and share our years of experience. Whether it’s setup advice, maintenance and service advice, or just a thorough technical explanation of how the latest CTD dampers and LV shocks work, Mojo welcomes anyone in the trade along for a chat.

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Silverfish

As a founding member of the show, Silverfish is once again to be out in force at the show, bringing with it some highlights from a revived Race Face, Mondraker and Spiuk, among others.
Released at Eurobike, the new Spiuk range offers fresh models at all levels giving riders improved performance and comfort. Features such as thermo moldable uppers and improved airflow keep riders comfortable, while carbon fibre soles and a new precision closure systems increase power transfer. The new range is not limited to road, as a fully re-worked MTB and triathlon shoe line-up will also debut.
From RaceFace, the new Atlas stem joins the test-winning Turbine stem to finish of the perfect trail cockpit. Also on display from Race Face will be the latest range of pro-level body armour and a variety of guards.
Meanwhile, Silverfish plans to show off Mondraker’s ‘Forward Geometry’ credentials, touting it as a massive improvement on any trail bike’s handling. With longer top tubes and wheelbase lengths, coupled with the near inline stem, Mondraker’s frames span 120mm through to World Cup winning DH bikes and many in between.

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2pure

Three new labels will join 2pure ahead of the January Core show, further boosting the portfolio vastly increased by the distributor’s acquisition of Chocolate Distribution earlier this year.
In what will be a very different looking exhibition to last year’s, 2pure has added Dual Eyewear, Glacier Gloves and Nathan – a performance gear manufacturer with experience in hydration products and reflective goods among other things.
Glacier has launched a new line of cycling gloves perfect for Cyclocross, road and mountain biking. With ventilated palms and waterproof options, Glacier Glove takes 30 years of glove making expertise and combines it with tough, high quality performance materials.
Dual brings to market sports orientated sunglasses, which carry lenses capable of assisting reading cycle computers and phones while on the move.

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i-ride

Core 2013 will be a bumper edition for i-ride with a plethora of new brands and products to show off.
Key highlights will be the Birzman designed pumps and tool catalogue. Meanwhile, BKool virtual reality trainers are also making their debut appearance at the Core Show. Retailers will be guided through the functionality of the outdoor route mapping app combined with power output, electro-magnetic variable resistance. Carrying a £399 price tag, the package is worth flagging up to customers in the market for a winter training device. The show will also offer attendees the chance to pit themselves against pro racers actual performances on the BKool trainers.
Also in the i-ride room will be Prologo’s new CPC technology saddles and gloves, as well as the all new featherweight Catlike Mixino helmet. New products from existing brands include the strikingly different and incredibly stiff (213 Nm/degree at the BB) Eddy Merckx 525 Bike and De Rosa’s Super King, boasting the label’s Harmonic Active Damping, which uses non-setting resin to provide comfort and frame durability.

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