Cube pulls out of Eurobike and opts for in-house show - BikeBiz

Cube pulls out of Eurobike and opts for in-house show

The brand has been a big presence at Eurobike
Author:
Publish date:
1-screen-shot-2015-11-25-at-09.50.03.png

Cube's large two-tiered presence at German-set super show Eurobike has come to an end with the brand pulling out of the show in favour of its own in-house event.

Cube is currently constructing a brand new showroom at its Waldershof HQ in Germany in preparation for its 2017 product launches.

While Cube's statement mentioned Eurobike by name, it seems its presence at other shows will be cut too: "After several years of product presentations at numerous locations, CUBE chooses to concentrate all activities to its home location next year."

So there'll be less of this:

Image placeholder title

And more of this:

Image placeholder title

Cube added that the revised show will be "an ideal opportunity to offer dealers a complete experience, including product presentation, product development and production process".

CEO of Cube distributor Cube Bikes, Lennard van Winden, said: "It is fantastic to get this opportunity to welcome our dealers into CUBE’s kitchen, where we have an extensive area to present our products and are able to offer many extras."

Consumers will be welcome at Cube's new Waldershof show. 

Eurobike, considered a must-attend for much of the trade, has seen a few high profile departures over the past couple of years, including Specialized and Kona.

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

Sigma-Sports

Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018