The Cycle Store at this year's Cycle Show has doubled in size since the 2009 instalment, says show director Andrew Brabazon.
"Previously known as the Retail Zone, the area is now covering double the floor space of last year, much thanks to the high demand for space in this area," said Brabazon.
"There's still a bit of space to be taken within too, so if any firms were mulling over being involved in retailing at the show, now's the time to contact our sales team."
The product categories allowed within the zone are clothing and accessories, including protective gear, lighting products, tools and footwear.
To enquire about space at this year's show - spanning from October 7th to 10th - contact Elizabeth Barile on 020 7288 6443.
If you've yet to register for a trade pass, visit www.cycleshow.co.uk/bikebiz