Cycle Show Guide: Part One - BikeBiz

Cycle Show Guide: Part One

Need a guide to get around the show, or can’t make it to Earls Court?
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Madison
Shimano once again has a whopper of a stand dedicated to the brand alone via distributor Madison. Cycle will offer the first showing of the Di2 TT specific setup, already used to great success by Bradley Wiggins. There will once again be a demo bike equip with the new gear on the Shimano stand open to trade and public testing. The new Ultegra 6700 groupset will also be on show for people to see.

There will also be a Shimano Service Bar whereby members of the trade and public can ask techy questions to trained Shimano technical experts. It'll utilise a deli-style ticketing system so people can browse the stand and avoid queuing while waiting for their turn. Furthermore, the new Atherton signature range of race-orientated PRO handlebars, grips, stems, seatpost and saddle will be unveiled for the first time at the October show.

Likewise, a more burly Thomas Vanderham freeride-orientated signature PRO line consisting of handlebars, stems, seatpost, grips and saddle will be unveiled for the first time in the UK.

Depending on availability, there might also be a sneak peak of the new PRO Missile Evo TT aerobars, which were co-developed with Scott and also some prototype samples of Mark Cavendish's signature handlebar and stem may be on show.
Madison: 0208 385 3385

Sugoi
The Sugoi H.O.V. line for spring 2010 has expanded dramatically since its introduction for Autumn 2009.

Human Operated Vehicle clothing is a bike culture line, which exhibits relaxed silhouettes and breathable fabrics that look as good in the office as they do in the saddle.

One of the garments due to be unveiled at Cycle is the H.O.V. jacket for women. Costing £90 at retail, the women’s garment features a feminine, slim waist fit, combined with various details such as three front pockets, a high collar and adjustable cuffs to reflective accents for added visibility. Made from durable yet breathable Mobil Carbon fabric, the jacket combines technical performance with casual city style.

The brand's yet-to-be-seen Piston collection will also be on show. Centred on the brand new Piston fabric technology, the polyamide-based materials used boast the lowest weight per square inch available in warp-knit compression fabric. Engineered through Zone Construction, each item of the Piston series provides balanced graduated compression at the recommended compression values for athletic purposes ranging between 5 to 15 mm Hg.
Sugoi: +49 7141 2421362

Sigma
Due to be unveiled at both Cycle folliwing an appearance at Eurobike, Sigma's new generation of cycle computers, the aptly-named TopLine, are both functional and sleekly designed.

Some of the highlights of the new range are: The larger and therefore more easily readable display, the ergonomic design of the keys, the user-friendly menu navigation, as well as an improved and extremely stable digitally encoded, three-channel wireless Sigma Transmission System.

The Topline models provide to-the-point answers for each and every level of cyclist. The BC 509 is in the first run for families, children, city bikers, commuters and hobby bikers. For more demanding hobby bikers, the firm is to present the models BC 1009 and BC 1009 STS, and for competition bikers the BC 1609 and the BC 1609 STS. The model BC 1909 HR is suitable for the requirements of all fitness-oriented bikers who, among other things, need accurate heart rate and cadence measurements. Bikers who are at home in the mountains and love altitude, will find a companion in the BC 2209 MHR thanks to its integral, high-resolution barometric pressure measurement, complete with three altitude measurement functions.
Sigma: 01692 650673

Veho
As revealed by BikeBiz, consumer electronics brand Veho is coming to the Cycle Show this year. 

While the firm’s product traditionally retails in the likes of HMV, Maplins and Currys, its latest product – the Muvi micro DV Camcorder is primed for cyclists.

The Muvi is, according to the firm, officially the smallest sports camcorder in the world.

Recording in two mega pixel AVI file format at 640x480 resolution despite its diminutive nature, the cam is perfect for recording cycle exploits for later uploading to YouTube - such as this video using the Muvi as a commute-by-bike camera. It stores files on an included 2GB Micro SD card and has a maximum capacity of 8GB. Optional extras include a cycle mounting kit.
Veho: 08712 717780

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