BikeBiz Bicycle and cycling retail news
Fisher Outdoor Leisure customers were given a guided tour of an early-build of its much-upgraded B2B website, due for official launch toward the end of the year.
Alex Sperling, e-commerce manager told BikeBiz: “I’m really happy with the positive customer feedback we received at Cycle Show. We’re investing heavily in this new B2B platform, as we know how important it is to our customers’ businesses to have a highly functional site that’s easy to use. We expect to be coming back to our customers later in the year with an industry leading proposition.”
Though Sperling wouldn’t go into depth about the build, “for fear of ruining the surprise”, it was revealed a new layout would vastly improve the search functions, thanks to a new intelligent product tracker, while upgraded account management options, a fresh design and clearer categorisation would greatly improve the site’s efficiency.
