With over 350 brands hitting the NEC this week for the annual Cycle Show, seeing everything on offer is an almost impossible task. To help you decide what to see, bikebiz has chosen five stands which we think are essential browsing. Of course, we recommend fitting in as much as you possibly can!
stand G62 6PL
After heading up a successful automotive lubrication business, the team behind Flaer decided that they wanted to break into the cycling market. Having established themselves within the industry, the brand is bringing its new lubrication unit the Revo Terra to the Cycle Show. The Revo Terra is designed to continuously apply Flaers Terra fluid to the user’s chain whilst they ride, adding a reported five per cent power increase to any ride.
2. Zyro Fisher
stand DL3 0UR
As one of the largest distributors in the UK, Zyro Fisher will have a big presence at the Cycle Show with brands such as Altura, Alpine Stars and ABUS taking to the halls of the NEC. The show presents a prime opportunity to discuss the latest ranges and products with Zyro Fisher’s brand experts.
3. Fat Lad At The Back
Yorkshire-based clothing brand Fat Lad At The Back tow the line between high end cycling kit and clothing which is comfortable regardless of the rider’s size and shape. Having successfully based various ranges around plus-sized riders, FLAB now offers one of the most comprehensive ranges of fits that the industry has to offer.
Korean brand Tannus tyres have a history that dates back to 1985, with the formation of the Fine Chemical Co – the brand’s parent company. After years of intense testing, Tannus developed one of the world’s most popular airless tyres, which they continue to manufacture and ship around the world. The brand’s offering includes a versatile mix of tyres for MTB, touring bikes, road bikes and even folding bikes – all of which are available in a comprehensive range of colours.
Fenwicks has been a mainstay of the British market for over 20 years. The brand has spent that time both improving on its range of biodegradable chain lubricants, and proudly working on reducing its carbon footprint as much as possible. The products are currently endorsed by the likes of Ford EcoBoost, Bike Channel Canyon and the Tour of Britain.
Time is running out to register for the Cycle Show trade day in partnership with BikeBiz.
With the UK’s biggest line up of bike companies and distributors at the NEC for the Cycle Show, a visit on the trade day is an effective and efficient way to see the new bike and product ranges for the year ahead all under one roof and meet and do business with your suppliers.
The Cycle Show is such a great event and has always been an important part of our year
The show is open exclusively to cycle trade and press on Thursday, September 21st, and will be closed to the general public so the exhibiting brands and distributors can focus on your B2B requirements.
There are also a number of B2B stands that are only at the show on the trade day as well as a trade-focussed line-up of talks taking place!
Please note, members of the trade are also permitted entry into the show on all three public days, which take place from September 22nd to the 24th, 2017.
Please remember you will be charged £13 on the day if you have not pre-registered.
REGISTER FOR THE TRADE DAY HERE.