Distributor Impact Cycle Trading will, for the first time, be exhibiting at the NEC Cycle Show, bringing Fondriest and Torpado to the show.
Both brands have a rich Italian heritage - Torpado with over a century in the bike business and Fondriest founded by former road race world champ Maurizio Fondriest.
Impact Cycle Trading told BikeBiz it will being a range of road bikes to the NEC, including the hand-made, made-to-measure TFZero, some examples of the TF2 and TF3, and the steel SF2. There'll also be mountain bikes and city bikes from the portfolio.
As well as winning consumers over, Impact are planning on using the show to convert shops into Fondriest and Torpado dealers.
Impact was set up in early 2012. Find out more here.