iceBike* is back next month, showcasing the latest from the likes of Arcane, Bobike, Duck Smart and Gear Up.
Taking place at the Madison Distribution Centre from the February 25th-27th (press day 27th), iceBike* will be housed in the specially constructed two-storey expo marquee and Madison's in-house show rooms.
To join the existing black line up, Madison has picked out some key products from the Arcane range and taken the buffing wheels to them. Polished products launching at iceBike* include the Precision and Tremelo bars, Machine Head stems and the Line Out 3D forged post.
A new brand to Madison last year, Bobike has some new seat additions for 2014 and Madison will be launching a brand new POS display that will also be available in the iceBike* offer pack.
The latest addition to the Madison portfolio, cleaning brand Duck Smart will have a stand at iceBike* and will be the first opportunity for dealers to get up and close to the products and talk to the team behind the Duck.
The Gear Up Grandstand is a compact, width adjustable and lightweight rack that holds the rear wheel of the bike for display purposes and there's chance to win one at this year’s show. Dealers can simply take part in the mini-lottery set up on the Gear Up stand to be in with the chance of winning one of the best sellers of the Gear Up range.