Interbike's organisers have confirmed the addition of further exhibition space ahead of the September Mandalay Bay event.
Expanding into a newly-built hall, the show will now occupy halls A, B, C and D in the MBCC South Convention Center area, as well as the added hall E.
Numerous factors are contributing to the overall space filling up, including the addition of a new indoor test track, a new Product Innovation Zone, a new food court with seating, on-floor retail education and more.
“Contracts for booth space are coming in at a fast pace from returning and new companies,” said Pat Hus, Vice President of Interbike.
“We’re thrilled to have some familiar brands return to the show after being absent in years’ past, like GT Bicycles and Gore Bike Wear (with Hawley LLC), new brands like Fabric Saddles from Cycling Sports Group and more than 75 companies (to date) that have never exhibited at the show.”
Interbike will also add a new on-floor VIP Retailer lounge, designed to offer a place to relax and enjoy a cold drink. Lounge access will be given to retailers who attended The 2015 IBD Summit, are among the 2015 NBDA America’s Best Retailers, and more.
Interbike Sales Director, Andria Klinger added: “The extra space allows us to have more consistent, uninterrupted aisles which will naturally enhance show floor exploration and flow,” said Klinger. “In addition to creating a new Product Innovation Zone, we are also expanding the popular Urban Yard and relocating it closer to the new hall to accommodate heavy demand.
“Space is filling up faster that we’ve seen in the past and there will likely come a point soon when we’ll be filled to capacity and will have to start a waiting list.”
The space will accommodate a new section for companies that previously exhibited at the Health+Fitness Business Expo, a retail fitness oriented show that is no longer a stand-alone event.
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Interbike 2015 takes place at the Mandalay Bay Convention Centre, Las Vegas, on September 16th to 18th. The Outdoor Demo precedes the main show on the 14th and 15th.