According to Eurobike organisers Messe Friedrichshafen, the number of startups exhibiting at the multi-national event has seen steady a growth over the past few years.
The company commented: “Especially for young companies, an appearance at the Eurobike fulfills an important function. At the show, they are often able to present their products or services to a wide audience for the first time. While a financing round or crowdfunding can also have a public relations impact – an approach taken by many startups in the bicycle industry – the personal interaction and exchanges with industry experts and the direct feedback from the market that they get at the show represent have an entirely different quality about them.”
A report released by Messe Friedrichshafen referenced the high volume of recently-established startups who return as an established brand in as little as two years: “We are very pleased that Eurobike is drawing so many young players in the market,” commented Eurobike head Stefan Reisinger. “Many trends and brands that have shaped the market in the last few decades came into their own at the Eurobike and this year, once again more than 100 companies will exhibit at the Eurobike for the first time, including many interesting start-ups.”
Recognising the part it plays in the progression of younger companies, the organisers have included an award honoring startups for the 2017 Eurobike Awards, the deadline for which is July 12th.
“For us, the Eurobike offered the perfect platform to pick up speed in the bike industry,” said founder and CEO of Bloks Daniel. “Thus, in our first year we were able to enter in a dialogue with many bike manufacturers and successfully present our products and solutions to them. The Eurobike is one of the most important events in the year for us to cultivate and expand our existing network of contacts.”