iceBike* is to take place from Tuesday February 21st to 23rd 2012, Madison has revealed.
Wednesday Feb 22nd is set to be a specific press and media day.
iceBike* will see the latest product ranges from the likes of Shimano, Giro, Cervélo, Genesis, PRO, DT Swiss, Nitro Circus and Saracen, as well as many more.
The firm said: “iceBike* returns for 2012 and promises to be better than ever!
"Expect a huge of amount of new products to be on show over the large expo area, set between our expo marquee and internal Madison showrooms.
"This event is an ideal time for all our customers, as well as the press and media, to view the vast range of brands and products that make up Madison. Keep an eye on your inbox for more info over the coming months!”