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Raleigh will have its largest presence yet at the Cycle Show at the NEC this year, not only taking over two stands of space but also with 125th year anniversary branding at the show.
Raleigh, now part of Accell Group, will exhibition its 2013 range to the UK market, using in excess of 250m of stand space at the NEC.
As well as showcasing its full range of bikes and accessories in the Raleigh group, there will be a high-profile branding activities to promote Raleigh’s 125th anniversary.
Team Raleigh riders will appear at the show, some of whom will be taking part in The Cycle Show Super Crit on Saturday evening and Tour Ride on the Sunday morning of the show. Raleigh will also be dress the entrance to the show, taking visitors through its 125 year heritage, displaying classic advertising from their archives along with displays of some of the brand’s iconic models.
The Diamondback stand will be placed alongside the BMX street course and Raleigh will be bringing riders from its UK and international teams to compete at the show. Raleigh will also have a range of mountain bikes on the Dare 2b Test Track and Raleigh e-bikes will be available in the new electric bike trackside pit area on the Road Test Track at the show. Raleigh will also present e-bike talks in The Cycle Show theatre.
“This is a very exciting year for Raleigh and our presence at The Cycle Show forms a key part of our high-profile activities to drive consumer, media interest and provide support to our dealer network,” commented Raleigh marketing manager Ben Hillsdon.
For stand information contact Cheryl Carroll 0207 288 6621 or cherylc@upperstreetevents.co.uk
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