BikeBiz Bicycle and cycling retail news
Madison has launched its 2012 iceBike* site today and the trade can now register to attend the house show.
Back for the fifth year, iceBike* will again be held in the grounds of Madison’s distribution centre in Milton Keynes, from Tuesday February 21st to Thursday 23rd.
As usual, Madison will be packing in a huge amount of new product. Some 700 sq metres of bikes will be on display including full 2012 ranges from Saracen, Ridgeback, Genesis and Cervélo, including first shows of previously unreleased models and some sneak peeks of latest prototypes.
There will also be cycle parts and accessory displays from every brand that Madison distributes – more than 2,000 sqm of everything new and exciting from key brands like Shimano, Giro, Bell, Park Tool, GoPro, DT Swiss and more.
Madison said: “The iceBike* website is now live and populated with just the confirmed information and stuff we can talk about so far! More news will be added at very regular intervals as the show planning progresses and more information will be sent to all pre-registered visitors, so register now to keep up-to-date on all things iceBike*
“As always we put our heart and soul into our iceBike* events and want to make it an incredibly worthwhile day within your busy calendars.”
