Apparel brand SealSkinz has joined the Core Bike 2010 line-up in time for the dealer show later this month.
The company joins book distributor Cordee, which is also appearing at Core for the first time, as revealed at the end of last year by BikeBiz.
All of 2009’s Core exhibitors will return for the show, which runs from Sunday January 24th to Tuesday 26th, resulting in the show being at its biggest yet, incorporating 17 companies. The full list of exhibitors includes 2pure, Buffera, Chicken Cycle-Kit, Citrus-Lime, Cordee, Extra, Fox, Hope, Ison, Jim Walker, Merida, Paligap, SealSkinz, Silverfish, SiWis, Upgrade and Windwave.
SealSkinz revealed its reasons behind joining the Core roster: “By exhibiting at the show we can meet customers who may not have seen the SealSkinz range before, along with catching up with our retailers that have been selling SealSkinz for a long time.”
The clothing brand revealed that it will use Core Bike 2010 as a platform to launch a new range of cycling products.
“While this is still quite secret, we can tell you that a new ‘lobster’ construction handlebar mitt is one of our all-new products for 2010. Like our most popular products in the range, it is made from patented SealSkinz technology to keep wearers warm, dry and comfortable at all times. Watch this space.”
SealSkinz’s waterproof, breathable, windproof and close-fitting clothing is designed for cyclists, but the range also has appeal outside the bike sector, as the firm explained: “SealSkinz also manufactures a range of socks, gloves and hats for the outdoor, marine, country and equestrian and sports markets. Our products are suitable for anyone who enjoys or works outdoors, from dog walkers to builders, and cyclists to baggage handlers.”
Core’s other debut exhibitor, Cordee, told BikeBiz that it sees the show as a chance to up its presence in the bicycle sector.
Cordee director Jane Robinson said: “Over the last couple of years we've put together a strong list of cycling books and have been looking for a way to put this under the noses of bike dealers. We know that books increase the dwell time in a store, so we needed a simple and efficient way of meeting like-minded retailers. Core Bike seems to offer us that focused opportunity.”