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This morning, child trailers featured on an AOL.com 'interstitial' pop-up advert. This can only be a good thing.

Every little helps…

Mail order house The Great Little Trading Company today used AOL.com to advertise its catalogue and website. Prominent in the corner of the ‘interstitial’ ad (eg one of those pop-ups that you have to click to get rid of) was a sporty woman pulling a tot in a bright trailer.

Some sales may leak to the GLTC but the category gains a whole new audience (who may now seek the product in bike shops).

In other news...

UK sports energy brand VOOM now available in the Netherlands and Norway

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