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OUTDOORS: Luggage brand named Breakthrough Brand

Evoc wins design awards

Munich luggage brand EVOC has been named ‘Source Breakthrough Brand of the Year’ for its work in the European Snowboard Industry.

The rider-owned brand has picked up the accolade after being picked out by the readers of the European snow sports trade website The Board Sports Source.

Source Board Sports magazine editor Clive Ripley said: “This award was granted to EVOC in an exemplary year – determined by innovative marketing campaigns, ground-breaking product developments and stringent brand-management and image-building campaigns throughout the entire European market.”

The brand has also been the recipient of a design and engineering award for the Evoc Freeride PRO-20L snow pack in February 2011 when it picked up a Red Dot design Award.

The popular product also won ‘best winter sports accessory’ at the Slide Snow Sports Show.

The prize wins are impressive for such a young company – Evoc’s first designs were put together in 2008.

Evoc’s bike offering – including the Bike Travel Bag has also been the subject of acclaim from MBUK, MBR, Cycling Weekly, Tri Plus and Tri Europe. Silverfish distributes the brand in the UK.

www.silverfish-uk.com

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