BikeBiz Bicycle and cycling retail news
Effective immediately, Evolution Imports has been appointed as UK distributor for Tomac frames, bicycles, clothing and accessories.
The revamped 2012 mountain bike range includes 29ers and carbon full suspension frames, with first deliveries of 2012 product available to the trade this month.
“I am extremely excited to be working with one of the most legendary names in mountain biking history, with bikes designed by ex-Santa Cruz designer and ridden by an iconic rider I think there is a great story to build on," said Evolution Imports’ Mark Pearce. "With the revamped, bang up to date 2012 model line, including a huge push with 29ers, we will be offering dealers a very strong proposition including keeping the brand IBD only and backing it up with a strong marketing campaign.
“Tomac fits superbly with our business and by adding new exciting brands such as Carbon-Ti components from Italy will complement our Chris King offering. As we are moving into prebuilt wheels with King Hubs we will be busy in the coming months working with the likes of HED and REYNOLDS as well as DT and STANS."
Tomac’s Joel Smith added: “We are very happy to have Evolution on board as our UK distributor. They’ve done a great job with their previous brands and with our growth plans for the future we look forward to many years of supplying a very strong line of products to UK customers."
The 2012 line-up includes a new lighter Flint 29er hardtail. Evolution’s Pearce commented: “The Flint 29er is only slightly heavier than most companies carbon hardtails yet we will be selling this frame for only £420 retail so we are expecting big orders.”
The carbon Type X 29er will be available in the New Year at £1,499 for the frameset. For more details contact mark@evolution-sales.com or call 0208 290 0807.
