Extra UK has named Simon Ford as its sales director.
Ford has worked for Extra UK for over 15 years and has been instrumental in the growth of the business in that time. His product knowledge, industry experience and enthusiasm for cycling have contributed greatly to the success of the business since its inception in 2003.
In the newly-created role, Ford will continue to head up the sales team across the UK and Ireland as the company enters a new phase of its growth. Extra UK directors Brian Stewart and John Phillips would like to congratulate Simon on his success to date and look forward to continuing this into the remainder of 2019 and beyond.