BikeBiz Bicycle and cycling retail news
British Cycling has enlisted the services of Farrelly Atkinson (F-At) to organise the Expo area of the first round of the forthcoming 2010 UCI Mountain Bike Cross-Country World Cup.
The Dalby Forest-set first round of the World Cup, presented by Shimano, is the first to take place in England for over a decade.
F-At will organise and sell stand space in the Expo area of the Event Village at the Yorkshire-based event.
Project manager Elaine Curtin said: “We have assembled a team of sales and logistics people who understand an event of this nature and scale and can cater for all exhibitor requirements. This will ensure a smooth build up for brands and retailers who want to have a presence at this major event on the World MTB calendar.”
The opening round of the UCI Mountain Bike World Cup in the cross-country discipline will run from April 23rd to 25th. Parties interested in engaging with the riders and spectators at the event should exclusively contact Elaine at F-At, on 07976 731429 or at dalbyexpo@britishcycling.org.uk.
More information about the event can be found at www.yorkshiremtbworldcup.co.uk.
