Fabian Cancellara becomes ABUS brand ambassador

Fabian Cancellara has become a new brand ambassador of ABUS.

Cancellara said: “I am a perfectionist. Anyone who knows me, also knows that I am testing my material extensively and that my demands are very high. The GameChanger has convinced me with its great aero characteristics. The airflow feels nearly perfect – regardless the position on the bike. True professionals left their mark. With the AirBreaker there is even a top-ventilated and extremely light version. Now every amateur can race the helmet of a World Champion and my advantage at Chasing Cancellara melts.”

At the international races of the ‘Chasing Cancellara’ series, ABUS will be the official supplier and will offer the ABUS performance helmets to the participants in a special ‘Chasing Cancellara’ design. At the eight events in the series, bike enthusiasts will have the opportunity to compete with and against Cancellara.

Christian Rothe, member of the management of ABUS, said: “With our performance helmets we have established ABUS in the world class. Top riders such as the current World Champion Alejandro Valverde trust our helmets in the toughest races of the WorldTour. That is the pleasing result of the multi-year joint development with the pros and our product offensive. We are delighted that Fabian Cancellara, one of the world’s best cyclists, trusts in ABUS not only on the bike but also in the protection of his home. This emphasises the ABUS quality. Swiss precision meets German security technology – that’s a good combination.”

 

In other news...

The e-revolution and the ‘new to cycling’ consumer

By Dafydd Huws, Troll Outdoors and DexShell 2020 has been, as I am sure we …