BikeBiz Bicycle and cycling retail news
Factor has released a new versatile performance bike, the Vista.
The bike brand collaborated with Giro d’Italia winner Ryder Hesjedal and multiple Grand Tour stage-winner David Millar to design, develop and market its new model.
The new Vista carbon road bike launches today and will be available at all official Factor retail partners at launch.
Rob Gitelis, owner of Factor, said: “We’re so excited to finally be able to share Vista with our partners and customers.
“From working with Ryder and David, to leveraging all of the experience we had gained from our partnership with AG2R La Mondiale, this new bike truly embodies the all-road, ‘discover without limits’ ethos.
“I believe our customers are really going to enjoy this bike.”
This all-new bike pairs Factor’s expertise in crafting engineered high-performance machines with innovative technologies designed to optimise handling and rider comfort.
For the design, development and testing of Vista, Factor worked with former pro Ryder Hesjedal to provide technical assistance and rider feedback.
It has also worked with long-term collaborator David Millar and his CHPT3 brand, creating a special-edition CHPT3 colourway of the new Vista bike, Devesa.
Inspired by the Devesa Forest in CHPT3’s hometown of Girona, the new bike will be launched to global media at the CHPT3 product launch at the Forest Park Hotel in Brockenhurst, UK.
Millar said: “After a twenty-year professional road cycling career, you feel an immense freedom.
“No longer confined to roads, and without the pressures of racing you’re free to explore and have fun on your bike – that’s a big driver behind everything that we create at CHPT3; experimenting and creating products that aid your enjoyment.”
“Rolling back into our home of Girona through the Devesa Forest, our eyes were drawn to the bold texture in the bark of the trees.
“Minds racing, back in the studio, we brought the pattern to life digitally and a design evolved, resulting in a pattern which embodied this feeling of exploration perfectly.
“Collaborating with Factor and deploying the Devesa design on the new Vista bike couldn’t have been a better fit.”
