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Ride, Dirt and others to get the chop in favour of digital

Factory Media to close print titles

Factory Media is to close its print productions, including cycling titles Dirt and Ride UK, the publisher has announced.

Citing a major restructuring, Factory will turn its focus to digital, with £1.1 million to be invested in "new talent and content", specifically within video production, as well as a strategic investment in unboundlife.com – a social fitness hub.

Though all key editorial staff are to be retained, Factory has said some job losses associated with print publishing will be lost.

In a sign of things to come, in March last year the publisher sold DIG BMX magazine back to its founder Will Smyth.

UPDATE: Factory Media has been in touch with BikeBiz to confirm that it is only the print side of the business which is ceasing. A spokesperson said: "All titles will remain online and continue to produce editorial content, just on a much larger scale. Dirt and Ride (and all others) are still alive and well."

Darryl Newton, CEO of Factory Media, said: “Last year saw a leap of over 200 per cent in our branded-content production activities, with digital ad revenues up by 25 per cent. Although moving on from our heritage as a magazine publisher is an emotional shift, it also represents a significant opportunity to create even more content for a significantly larger online audience without the barriers of accessibility and affordability. All titles will remain online and continue to produce editorial content.

“Our social-media reach peaks at 340 million a month, and our owned audience exceeds 6 million online lifestyle sports fans."

In other publishing news, BikeBiz recently held a series of interviews with the industry’s key publishers, which you can find here.

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