"We decided that it was becoming increasingly inappropriate and have donated £300 to theB ritish Red Cross Association who I am sure will make far better use of the money than we all normally do with our corporate cards!
"Nevertheless, all of us at Falcon would like to wish our customers,suppliers and friends a very happy Christmas holiday period and look forward to 2002."
12th December – It’s a Merry Christmas without cards
Corporate Christmas cards are landing on doormats thick and fast. Many are still round-robin signed, totally un-personalised and mailed from a central database. CRM be blowed! However, Fishers Outdoor Leisure is now donating its Xmas card budget to charity and Russell Merry of Hot Wheels has today told bikebiz.co.uk he is doing the same
29th November – Fisher donates Xmas card budget to bike charities
Thanks to the debate on this site about the lacklustre marketing effectiveness of mass-mailed corporate Christmas cards, Fisher Outdoor Leisure has decided to split its £1500 Christmas card budget between Sustrans, Re~Cycle and the CTC’s Cyclists’ Defence Fund
1st NOVEMBER 2001 – Shimano seeks best cycle advocacy scheme in Europe
For the second year on the trot Shimano Europe is diverting the £7000 it would have spent on corporate Christmas cards to the Shimano Cycling Concept Award. This year’s winner was the Scottish Cycling Development Project. Do you know of any non-sporting cycle advocacy schemes that ought to enter?