Bike Dealer Profile: CJ Performance Cycles

One of the nation’s newest cycle dealers is Northumberland-based CJ Performance Cycles...
Publish date:

...and after a successful start the retailer is already eying up its next steps to establish itself as a key player. Joint owner Chris Jenkins speaks to Jonathon Harker...

When did you set the store up?
We are approaching our first anniversary. So far, so good!

What is your background in the cycle trade?
We are both keen cyclists. Mark, who has cycled all his life, is a qualified mechanical engineer and an experienced wheel builder.

Are you catering to a specific market or all cyclists?
We are attempting to cater for all markets from kids’ all the way through to electric bikes.

How many staff are at the shop currently?
We currently have two full time and one part time members of staff.

How about the community focus of the store? Do you get involved with or run local events?
We are involved with the local road club and aim to increase our support / involvement over the years (see box out).

Do you work with any cycle to work providers?
Yes, Cyclescheme and SMEHCI. Both have been great to work with and have definitely helped to get people through the door.

The workshop seems to be key driver of turnover for many cycle retailers across the nation – how important has the workshop been for CJ Performance?
Without a doubt [it 's been important], the workshop has accounted for approximately 40 per cent of turnover in our first year.

What are your expectations and plans for the store?
Eventually we’d like to move on to larger premises. We are rapidly running out of space in our existing fairly large premises of 1,200 square feet over three floors. We are hoping to establish ourselves as a major player in North East whilst still offering the small family business service.

Telephone: 01670 712 536
Email: via website
Opening times: Mon-Fri 10.00-18.00, Sat 10.00-17.00, Sun 10.00-16.00
Address: 4 Front Street, Klondyke, Cramlington, Northumberland, NE23 6RF

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Backing the community

CJ Performance Cycles is getting behind a local charitable cause, supplying a mountain bike, equipment and advice for a challenging coast-to-coast cycle ride.

Bedlington resident Neil Douglass is undertaking the excursion, raising money to help Leukaemia and Lymphoma Research beat blood cancers. Douglass decided to take on the challenge shortly after being diagnosed with Chronic Myeloid Leukaemia (CML) in October last year.

“The disease has been caught early and I’ve just started treatment so hopefully the specialists at the Wansbeck Clinic will be able to manage the disease with medication for a long time. The Coast-to-Coast ride and the Great North Run will be mammoth challenges for me, as the medication I’m on can affect muscles, joints and stamina. I’ve done the GNR a number of times in the past but this will be the first time under these circumstances. The Race Night will be a fantastic night and I hope the people of Bedlington and the surrounding areas come out and help us raise as much money as possible. It is a fantastic charity that provides hope for a cure for thousands of people in the region and beyond. Ticket details will be released nearer the time and advertised around the towns as well as in the press.”

Along with the donated mountain bike, CJ Performance Cycles is also supplying Douglass with all the necessary kit to make the coast-to-coast ride. Chris Jenkins has ridden the route himself so will be offering crucial advice to Douglass too.

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