BikeBiz Bicycle and cycling retail news
Bike fitting pioneer Cyclefit is opening a new store in Manchester’s Northern Quarter in spring 2015.
The company’s new 3,500 sq/ft store is in a Grade II Listed yarn mill. It will comprise two state-of-the-art bike fitting studios, changing and consultations rooms, showers and a fully equipped workshop. The retail area will exclusively offer full-custom bikes from Parlee, Seven and Passoni and stock bikes from Trek, Cervelo and BMC.
Cyclefit co-founder Phil Cavell said: “When we started thinking about Cyclefit beyond Central London, there was only really one place: Manchester – The home of British Cycling. We already loved its vibrancy and originality and, while searching for a site in The Northern Quarter, we got immersed in the city’s history and architecture.
"Eventually we found our dream home in an old yarn mill in The Northern Quarter. We’re now looking forward to offering riders in Manchester and the surrounding areas a choice between comfort, performance and customisation or a bespoke combination of all three.
“Cyclefit has evolved into a Gemini personality. From cutting-edge science that encompassing the medical and academic communities to our relaxed retail environment. Customer service is the core of our DNA and I think our customers are the happiest in the country.”
Cyclefit’s London setting, from where it also provides bike fitting and cycling products, is its Covent Garden store at 11-13 Macklin Street, London, WC2B 5NH.
Cyclefit is pitched as the first company to introduce bike fitting to the UK’s cyclists and see everything through the prism of biomechanics. It started out in 2002 and went on to win an industry-voted BikeBiz Award in 2013. In 2012, 2013 and 2014 it organised the International Cyclefit Symposium in Covent Garden. Speakers have included cycle component developer, Keith Bontrager, and Jeff Broker from University Colorado Springs, a world-leader in research into pedalling kinesiology.
Cyclefit is the only bicycle retailer in the world consulting on the professional men’s cycling World Tour Series, it provides bike fitting for Trek Factory Racing and the women’s professional Team Matrix Pro Cycling.
