Harrogate's newly opened Prologue Performance Cycling is offering expert coaching, scientific fitness testing, state-of-the-art bike fitting, a workshop offering custom-builds, servicing and repairs, and a treatment room for cycle-specific therapies.
Despite being located close to the finishing line of Stage one of this year's Tour de France, the opening coming a few months before the Grand Depart was just a coincidence, the bike shop founder said.
Prologue Performance Cycling offers in-store events including workshops and talks held by athletes and industry experts. Free organised rides tour a wealth of stunning cycling routes in North Yorkshire.
There's also be a cycling café, showing live cycling or iconic footage from the past, serving as a meeting space for groups, clubs and friends to gather pre-, during or post-ride and enjoy lunch or coffee and cake sourced from North Yorkshire producers.
James Lovell of Harrogate's Cappuccino Cycling Club said: "The opening of Prologue Performance Cycling in Harrogate is fantastic news for all road cyclists. Members of our Club have said Harrogate can do with a cyclists' hub and Prologue will perform that role brilliantly. The coffee and cakes are already a big hit with our members!”
Founder John Reid said: “Riding a bike isn’t a simple sport. It’s a science - especially if you plan on doing it fast. The drive to improve performance is not confined to the elite cyclists anymore.
“Running out of energy gels, not have a spare tube, my rear light not working, looking for a cyclist-friendly café en route, nursing a sore knee or a rubbing front mech’ while watching Paris Roubaix with my cycling friends.
“Prologue is not an idea conceived because of a certain great event coming to Yorkshire - but I must admit the timing isn’t bad.”