Just like last year, Fisher Outdoor Leisure is eschewing corporate Christmas cards, donating the cash saved to Sustrans, the cycle route construction charity

Fisher Outdoor Leisure donates Xmas card budget to Sustrans again

"We consider the work done by Sustrans as extremely valuable to cycling, and the cycle industry," said Matt Ward, sales director of Fisher Outdoor Leisure plc.

"The promotional and logistical work that Sustrans carries out directly impacts on cycle usage in all sectors, and should ultimately result in purchases of cycles and cycle accessories through IBDs.

"Our focus at Fisher is directed at those IBDs, therefore the contribution seemed natural."

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