BikeBiz Bicycle and cycling retail news
Fisher Outdoor scooped two awards at SRAM’s European DI Meeting for best overall distributor and Zipp distributor of the year.
Fisher Outdoor Leisure has implemented a number of initiatives to ensure the SRAM portfolio which includes Rockshox, Avid, Truvativ, Quarq and Zipp continues to be well supported in the UK bike channel.
Fisher’s SRAM Platinum Club, provides member with carriage free orders and price match and its B2B groupset builder enables dealers to quote, check stock and order whole groupsets much more quickly. Whilst their Zipp and Rockshox margin support initiatives enable independent specialist dealers to compete more fairly with online retailers.
James Browning, Fisher CEO, said: “We are delighted to win these awards. We have received a huge amount of positive feedback from our customers and SRAM for the work we are doing. We want to make it as easy as possible for our dealers to buy SRAM, whilst providing superior sales support, marketing and after sales service to our dealer network, and ultimately ensuring end consumers have access to the best cycling products in the world. We will continue to develop news way to improve our SRAM service offering and these two awards are fantastic endorsements for our efforts so far.”
