BikeBiz Bicycle and cycling retail news
Nottingham-based clothing company Flare has signed an agreement with Illinois-based company Adventuron to distribute its products in the US and Canada.
The new partnership will take effect immediately, and will see Flare Clothing sold in America for the first time.
“Flare offers a unique take on mountain bike clothing,” explains Carl Martens, owner of Aventuron. “We were really impressed by the designs we came across; we know that there is a market for well-designed MTB clothing here in North America.
“We’ve been trialling the product ourselves since the spring and have been really impressed with the quality as well as the look. Hannah has a real flare for design and we are excited to premiere the 2017 designs.”
The brand’s 2017 collection unifies the men’s and women’s lines with a new logo, coordinating products and consistent patterns.
“We’re really excited to enter a new market and are delighted to partner with Aventuron. They have a great track record and the success of the brand here in the UK proves that there is a market for our products. I’m really pleased with the 2017 range and can’t wait to see what the reaction is in North America and the rest of the world,” explained creative director and founder of Flare Clothing, Hannah Myers.
"I’m really pleased with the 2017 range and can’t wait to see what the reaction is in North America and the rest of the world,” explained creative director and founder of Flare Clothing, Hannah Myers.
