BikeBiz Bicycle and cycling retail news
Forcefield Body Armour has today told BikeBiz of a new knee guard, dubbed the ‘Zeus’, to be debuted at the Birmingham Cycle Show.
As the first cycle-specific protection garment from Forcefield, the Zeus carries full CE approval, Repeat Performance Technology, 3D moulding and ergonomic design to create a knee protector that is guaranteed to protect, as well as be comfortable for all day use.
Forcefield director of sales and marketing Matt Dawson said: “We have deliberately taken time with the R&D of the Zeus to ensure that it is just right. We feel the cycle market has huge potential for a quality brand like Forcefield and wanted to make sure we launched with a credible product that showcased the quality of the entire Forcefield range.”
The knee protector will be available in store in early 2012 and can be viewed along with the full range of Forcefield Body Armour on stand B1 of the Cycle Show.
To register for a free of charge trade pass to the Cycle Show, click here. Proof of your trade identity may be required on the door.
