BikeBiz Bicycle and cycling retail news
Sales of FreeGo Wisper bikes will now include four weeks free Cycleplan insurance cover.
Through its 150 strong stockist network, FWG sell FreeGo, Wisper, BlueLabel, Riese & Müller and Birdy. In addition to the free insurance trial, customers of these bikes will also be offered a twenty per cent discount if subsequently they take out an annual cycleplan insurance policy.
David Miall, director of FreeGo Wisper, said: “We’re always looking at ways to give our customers real added value. With the cycleplan partnership, our customers can walk out of the store with their new electric bike covered. We know an electric bike is a significant investment cyclists want to protect and so this partnership will give our customers that peace of mind.”
For information about joining the Cycleplan Retailer Partnership Programme, contact Steve Lewis, Cycleplan Business Development Manager, at steve.lewis@thejrwgroup.co.uk, or call him direct on 0161 902 2696.
