Fuel10K is to become the official breakfast partner of the Human Race 2017 triathlon season.
The brand will be giving out its Protein Boosted Breakfast at each of the events to help competitors reach their potential; the brand will also be offering products to Human Race staff members who will keep things running on the day.
The events will run throughout the summer, with the first taking place on May 20th at the Nuffield Health Eton SuperSprints and the last at Duchenne Triathlon on September 17th.
FUEL10K co-founder Barney Mauleverer said: “Human Race is a perfect fit for the FUEL10K philosophy – our brand is all about getting out there and giving it your best shot whether you’re at the beginning of the journey or looking at an Olympic Gold, and that’s exactly what Human Race is about. We’re excited to be meeting a lot of people who think the same way we do.”
Human Race Group CEO Nick Rusling added: “I’m delighted to announce a great new partnership with FUEL10K – the UK’s fastest growing breakfast brand – which will be helping Human Race Tri participants get across the finishing line at our events throughout 2017.”