The Fulcrum Wheels product range is set to broaden its portfolio for 2010 with a host of new ranges and price drops, including for the firm’s 2-Way Fit technology.
Fulcrum distributor Jim Walker has also announced that it is launching a JW D-Ler scheme that will give dealers better margins if they commit to it.
Jim Walker’s Greg Stevens told BikeBiz: "The 2010 line-up looks fantastic with bolder decals and new colour options.
"Fulcrum has introduced the 2-Way Fit technology at a lower price point, there have been a few tweaks on R5 and R7 wheels to make them more user friendly, there are new entry-level MTB wheels, the Red Metal10 and we have more choice with the Red Zone and Red Zone XLR for the Enduro and Freeride customer."
For more details, head over to the Brand Spotlight here.