BikeBiz Bicycle and cycling retail news
Wildoo has announced that new in-house full colour digital print equipment has been installed at its headquarters in Milton Keynes.
The new equipment allows the brand to add a customer’s own logo to a range of stock products including VeloPac branded musettes and bottle bags.
Customisation of stock products reduces lead-time to seven to ten working days and allows Wildoo to offer short runs of less than ten items on some products.
The launch products include a team/ events sports bottle carrier and the ‘original’ classic musette.
The bottle bag features six internally separated compartments, two side pockets and stable double carry handles.
The musette is made using 100 per cent cotton with a press stud closure, and is available in black or white.
For both products, printing can be single colour or full colour digitally printed CAD cut heat transfer graphics.
Further custom products will be added in the coming months including tyre levers, frame stickers and an expanded bag range.
