The increasingly attractive UK cycle market has led century-old German bike brand Rose Versand to ramp up its presence on British shores. Rose Versand’s expansion will bring several key models from the Rose and Red Bull ranges to UK consumers, with sales orders initially handled by the German website www.rose.de. Marketing and aftersales support will, however, be handled by newly formed Rose UK, headed up by Andrew Mayne.
Mayne, a former Future Publishing employee, told BikeBiz: “Both myself and my colleague Finlay Paton are delighted to be working with Rose Versand GmbH, as it’s been a company we’ve admired for many years.
“It’s bike brands, Rose and Red Bull, are synonymous in Europe with style and Innovation, and I’m sure their launch into the UK market will only add to the excitement that currently surrounds this territory,” he added.
Rose Versand, one of Europe’s largest online mail order businesses, is to use a new 20,000 metre square purpose-built logistics area to facilitate its increased presence in key European territories – including the UK, Italy and France.
The Janitor is set to be one of the key models in the Rose range, coming in five different specifications, while the Pro SL bikes will be central to the Red Bull line-up.
The Rose Versand business is still in the hands of the family that launched it back in 1903 and has split into the 6,000 metre sq Biketown retail store and the Rose Versand mail order business.
Rose UK: 01225 852554