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A report commissiond by the Taiwan External Trade Development Council, released yesterday, said the value of the top 10 Taiwanese brands reached $4.6bn, up 11 percent from last year.

Giant and Maxxis still in list of Taiwan’s top 10 brands

The report was published in the Chinese-language biweekly ‘Business Next’ and conducted by brand consultancy Interbrand Corp.

IT companies secured eight of the top 10 spots making the achievements of Giant and tyre maker Maxxis even more remarkable.

The ranking was based on companies’ brand name management, profitability and other factors, said ‘The Taipei Times’.

An exhibition of Taiwan’s top 20 global brands is currently being staged in the World Trade Center in New York.

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