BikeBiz Bicycle and cycling retail news
X-Biking is billed as a "full body indoor cycling workout" and is "set to revolutionize the fitness industry."
Background info on the X-Bike can be found via the two links below.
Trixter North America has appointed CFEpr+ to implement a "global communications plan" for the Trixter X-Bike and X-Biking instructor training programme.
"I was floored by the potential of the X-Bike when Trixter’s founder, Michael Rice, visited the mountain bike World Cup at Telluride, Colorado in 2001," said Steve Boehmke of CFEpr+.
Trixter North America is headed up by Rick Sutton, co-founder of the Sea Otter Classic. US cycle industry
veteran Alec Dinner is the national sales director. Former World Downhill Champion Missy Giove is on the management team as the Master X-Biking Instructor and Trainer.
