The international celebrities - one of which is also "one of the world's largest brands," said Weldtite - will be seen in IBDs only. Their presence will be heralded with window posters, small-footprint PoS units and customer freebies >>>>

Global celebs line up behind Weldtite’s Xmas P&A promo

Yep, Weldtite is using Barbie and Dennis the Menace as their Christmas customer magnets.

For a trade price of £126.22, IBDs can have the Barbie unit packed with five horns, 12 bells, three baskets, 10 armbands, three saddle covers, five handlebar mirrors and lots of other pink stuff.

Customers who shell out £20 and above get free Barbie sunglasses. Folk who buy the same amount of Dennis the Menace P&A qualify for free 2004 Beano annuals.

http://www.weldtite.co.uk

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