Helmet brand Bell has signed an exclusive partnership with Global Cycling Network (GCN).
The new deal will see all seven of the channel’s presenters, which include former Tour de France and Giro d’Italia rider Dan Lloyd and former road and mountain bike pro rider and Commonwealth Games athlete Simon Richardson, wear a range of Bell’s latest road helmets.
Austin Rojas, Bell’s road/recreation marketing manager, said: “We at Bell are very excited and proud to be partnering with the biggest cycling network in the world, Global Cycling Network. We are continuing to grow our brand presence, legitimacy and global awareness in road cycling and because of that, partnering with GCN was a no-brainer.
“The presenters and staff of GCN will now be wearing the all-new Z20 AERO, Z20, Javelin and Stratus road helmets. We are looking forward to seeing our brand at the forefront of their global exposure and reach.”
Simon Wear, founder and CEO of Play Sports Group, added: “We are extremely pleased to welcome Bell, one of the world’s leading cycling helmet brands to GCN. With safety, comfort and performance at the core of what we do, it is essential to have a great helmet partner. We are very grateful for Bell’s support in helping GCN make many more highly engaging cycling videos in the years to come.”