Gore Wear has appointed Fusion Media as its UK PR agency.
Fusion will help the brand grow awareness and understanding of its products amongst British runners, cyclists, hikers and skiers.
Working with long term brand ambassador Fabian Cancellara, Gore Wear recently launched its new C7 bib-short range, employing new ‘central torso architecture’ technology.
Jürgen Kurapkat, head of European PR at Gore Wear, said: “We are really pleased to have started working with Fusion Media.
“As a boutique agency with expertise, passion and enthusiasm for endurance sport, we feel that they are perfectly positioned to help Gore Wear communicate authentically with new and existing audiences in the UK.”
For over ten years, London-based Fusion Media has been focusing on PR and digital services for cycling and endurance sports brands. Its portfolio of clients includes Strava, Red Bull, Evans Cycles, Wahoo, Shimano and Brompton.
Adam Tranter, founder and director at Fusion Media, added: “Gore Wear is one of the world’s most established and exciting sportswear brands, taking a really innovative approach to design.
“We are looking forward to helping them grow their presence here in the UK across a wide range of endurance focussed sports, and welcoming them to our portfolio of leading brands for active people.”