UK distributor Greyville has assured retailers that it won’t hike up prices on its products before Christmas.
The firm has pledged to hold prices on goods listed on its site until December 31st, despite pressures from a weaker pound.
"It’s unfair to expect dealers to pay higher prices for products that were stocked-in, when the exchange rate was more favourable,” stated Greyville MD Alan Pritchard. “Those companies who are making wholesale increases across the range of their products, would have bought their stock at better exchange rates.”
“While some products would have gone up in price due to increasing material costs, most of the price rises are now based on the weakness of the pound, against the euro and the dollar.
“We would encourage dealers to show their teeth to those distributors and buy up now for next year’s stock at our Price Hold prices," the Greyville boss added.