BikeBiz Bicycle and cycling retail news
GT Bicycles has announced the launch of the GT Coalition, a new global brand ambassador program.
GT will hand-select riders from around the world who are fans of the GT brand and avid mountain bikers, and work with them to spread the brand within their mountain bike communities and local GT dealerships.
“GT loyalists worldwide have an incredibly strong passion for the brand,” said Tim Inall, Global General Manager for GT. “The aim of the GT Coalition will be for local heros to support their local cycling communities and bike shops, including leading group rides, assisting at GT bike demos, and participating in other events.”
Successfully selected GT Coalition riders will have the opportunity to purchase a bike at a reduced Team price and also be kitted out in custom Sombrio apparel based on the Disciple jersey and Pinner shorts, very similar to those worn by the GT Factory Racing Team. GT claim these high end kits will offer riders the ultimate in comfort both on and off the bike.
“GT Coalition riders hail from all over the world and bring a wealth of riding experience to the program,” said Ian Domaas, General Manager for Sombrio. “We are excited to support them with Sombrio’s newest high performance apparel.”
